Virtual Event Strategies
Now that you’re looking to host a virtual event, where do you begin? Well, there are many things a VA can help with to successfully launch you into the world of virtual events. Just like any key meeting or face to face event you plan for your business, it’s important to develop an effective virtual event strategy that will ensure your business goals are met. Working with a VA to develop a comprehensive project plan based on your business goals will help determine the right venue for your event. During the event, a VA can assist with the venue, whether it is a teleseminar, webinar or live streaming event. After the event, a VA can help you re-purpose the content of your events to bring additional traffic to your website.
Although there are many tasks a VA can perform to ensure your virtual event is successful, I’ve listed below some of the key tasks a VA can assist you with before, during and after your event.
Pre-Event
- Work with you to develop a solid virtual event strategy and project plan, tied to your business goals. This will ensure you choose the right venue for your event.
- Create Web pages and auto-responder emails to promote your event
- Organize the content you plan to deliver (e.g. PowerPoint presentation)
- Show you how to use the virtual event platform that you have chosen for your event
- Work with you on a Rehearsal/Dry Run ahead of time; It’s far better to get any technical issues out of the way before going live!
During the Event
- Act as event moderator to introduce yourself and your guests
- Be available to address technical issues that may arise during the event
- Monitor chat
- Record the audio and video
- Feed you questions from the audience if this is an option you make available
Post Event
- Conduct a survey and/or gather feedback from event participants
- Edit audio/video file for re-purposing (to bring additional traffic to your website)
- Post recordings on your blog or website
Remember, in these tough economic times you need to look for innovative ways and alternatives to hosting offline events and conferences. Virtual events and meetings will see a large increase in use in 2010. Why not be at the leading edge of this new way of doing business? It can only help to improve your bottom line. You’ll be growing your business in a new and exciting way.
Please feel free to leave comments here on the blog. I love getting your feedback!
Until next time,
Robin
